Everywhere I go I see ads for Storytel, a Swedish app that provides books in audio format, similar to the app Audible. I see these ads on the backs of buses, in subway stations, plastered above the seats on the train, and anywhere else they can get away with advertising.
When I speak to other authors, it feels like ‘audio’ is the new buzzword. The word that takes on a life of its own. It shows up in conversations like an unexpected lurker. One minute you’re talking about a female treasure hunter and the next you’re talking about audio books. Later you look back and wonder how the subject wormed its way into the conversation. Read more