CASSANDRA BLOMBERG
B2B CONTENT & DIGITAL MARKETING SPECIALIST | PROJECT COORDINATION
Curious by nature.
Intentional from experience.
I’m the person who always asks a million questions. I do this because I’m curious and have learned that the answers can inspire something magical in the stories we tell. From international communications projects to operational improvements, I enjoy finding fresh ideas and turning complicated challenges into solutions that work.
EXPLORE MY WORKMAKING IDEAS WORK
I've chased suspects.I've chased deadlines.These days, I chase better ideas.
The printing press doesn't wait.
An ad gets pulled. Now there’s a hole to fill before the paper goes to a press that’s waiting. Suggestions fly across the advertising department while someone checks the artwork and someone else races to pre-press. The deadline, naturally, has no interest in this chaotic moment. It’s just hungry. And still waiting.
I loved that kind of challenge. I still do. Especially when things get complicated and the solution isn't immediately obvious. I've learned to look at problems from unexpected angles, finding connections between people, ideas and processes that might otherwise go unnoticed. Then comes my favorite part. Bringing everyone together to make something work.
The work looks different now. But you'll still find me somewhere in the messy middle, asking the awkward questions and figuring out what will actually work.
The work takes different forms.
Digital Communications
Finding the connections that matter
People don't all take the same path to a decision. I like finding out where those paths cross, where communication falls short and what might help someone move forward with confidence.
Project & Operations Management
Making the complicated manageable
When a process isn't working, I want to know why. Often the answer lies in the gap between how work is planned and how it actually happens. That's where I look for practical improvements.
Storytelling & Content
Finding the why inside the story
I believe there's a little magic in a good story. But first, I want to know why it matters and who needs to hear it. Those questions help me turn research and conversations into content worth reading.
A few things I've
worked on.
The finished work is only part of the story. Here are a few glimpses of what happened behind the scenes.
ELECTROLUX GROUP · GLOBAL WEBSITE CONTENT
A global careers website. A mountain of moving parts. One very patient spreadsheet.
Building content for the Electrolux Group careers website meant keeping track of far more than words on a page. Together with the Communications Manager, I planned content across the site and tracked page requirements, assets and approvals in a rather hardworking Excel file. Weekly reviews with UX, developers and the project team helped us spot issues and keep the content moving through development.
EJENDALS · B2B CUSTOMER JOURNEY
What happens when we follow the customer's journey?
At Ejendals, I'm exploring the Small Business customer journey, comparing the existing framework with customer interviews, store observations and digital evidence.
The goal is to better understand how businesses discover and choose safety products, and use those insights to inform customer-focused marketing decisions.
GANNETT · OPERATIONAL IMPROVEMENTS
Sometimes the fix is a checkbox.
Newspaper advertising runs on unforgiving deadlines, and small process errors can have expensive consequences. At Gannett, I investigated recurring problems across departments and helped turn practical fixes into better workflows.
One surprisingly useful solution involved making the overlooked gutter space impossible to overlook. I learned that a complicated problem doesn’t always need a complicated solution. Sometimes the smallest change makes the work run better.
Well, we’ve come this far. Shall we talk?
I’ve found good stories in unexpected places, including a tiny statue in Stockholm during a storytelling assignment.
If my work has sparked an idea, or you think I might be a good fit for your team, I’d love to hear from you.
A tiny Stockholm discovery. Photo by Cassandra Blomberg.